The Rise Is Real
It Wasn't a Bolt-On. It Was a Rebuild.
Why we didn't just add a few services to Massage Heights, and what choosing the harder path asked of all of us.
The Rise Is Real
The Rise Is Real
A Return to Love
The Philosophy That Has Guided My Life and Leadership There are books you read. Then there are books that read you. For me, A Return to Love by Marianne Williamson has been one of those books. A former executive coach and dear friend, Keith Hanna, first shared the quote with
The Rise Is Real
How My Daughter Changed Our Brand
There is nothing more humbling than sitting in a doctor’s office and realizing you don’t have control. Not as a CEO. Not as a founder. Not even as a mother. Just you… holding your child’s hand… waiting for answers that don’t come. That was the moment
The Rise Is Real
What Stayed With Me After Harvard Business School
A few years ago, I had the opportunity to attend Harvard Business School through a Young Presidents' Organization (YPO) program. This photo was taken outside Tata Hall, a place known for rigorous thinking, sharp dialogue, and leaders who are deeply serious about their responsibility. At the time, it felt
The Rise Is Real
Why Market Timing Beats a Perfect Business Plan
I started Massage Heights in 2004 with chronic back pain and a simple observation: people deserved access to therapeutic care without a luxury price tag. My former partner and I opened one location in San Antonio, Texas. We didn’t have a perfect business plan. We had timing. The early
The Rise Is Real
What Wellness Looks Like for the Women I Know
Most of the women I know are carrying a lot. Teams, kids, parents, businesses, and somewhere at the bottom of the list, themselves. I know that list well. I was 19 the first time my back gave out, and for a long time my own care came last. What changed
The Rise Is Real
Two Full-Time Jobs: What Drives Me
There's a moment that happens around 2 AM when you're running on your third cup of coffee, scrolling through research on rare conditions and cutting-edge therapies, that you realize you're living two full-time jobs simultaneously. One is CEO of Heights Wellness Retreat.
The Rise Is Real
Efficiency Isn't About Doing More
Early on, I thought running a business efficiently meant squeezing more out of every hour. Twenty years in, I see it differently. Efficiency, to me, is removing the things that get in the way of people doing their best work. Here's what that has looked like for us:
The Rise Is Real
The Beginning of a New Era: The First Heights Wellness Retreat
Tomorrow, something extraordinary happens. Our very first Heights Wellness Retreat opens its doors in Porter Ranch, Los Angeles. Just a little over a year ago, I stood on stage at our annual conference and shared a vision — the evolution of Massage Heights into something deeper, more holistic, and more aligned
The Rise Is Real
Unstoppable: A Life, Business & Wellness Update From the Heart
It’s been a minute since I slowed down enough to really reflect and share. If you know me, you know I’m all about being real—no surface-level fluff. This season of life has been full. Full of growth, grit, purpose, and a lot of listening to what
The Rise Is Real
Clarity in the Chaos: Why I Keep Going
Last week was one of those weeks that feels like a month packed into a few days—stretching me emotionally, professionally, and spiritually. But it also reminded me, deeply, of why I do what I do. A week ago, I returned from Santa Barbara, where I had the honor of
The Rise Is Real
Wellness, Interrupted
By Shane Evans, Co-Founder & CEO of Heights Wellness Retreat Let’s get one thing out of the way: I run a wellness company, but I don’t always feel well. There. I said it. Most people assume that because I’m leading the evolution of Massage Heights into